Why We Design Packaging for the Circular Economy

In a world threatened by climate change and plastic pollution, it is clear that conducting ‘business as usual’ is not an option. The traditional economic model is linear, and can be simplified as having three basic stages – take, make and waste. We are committed to disrupt this out-dated model and to invest in a waste-free future, where innovative design and corporate responsibility intersect to create a circular economy. Our plant-based products are designed to minimise the impact on our environment at each stage of their life cycle, by using innovative materials that are both sustainably sourced and rapidly renewable. The footprint of these renewable materials is smaller than that of traditional plastics derived from fossil resources – Ingeo™ bioplastic for instance, has a footprint up to 80% lower.

In addition, compostable packaging can help divert food scraps from landfill, avoiding harmful greenhouse gas emissions from decomposing organic matter. Both food waste and compostable packaging can go in the same bin to be turned into nutrient-rich compost, often reducing the cost of waste collections for our customers. We are not about being ‘less bad’ – we care about the end of life of our products and the impact of our business. Our culture of transparency and accountability means our environmental claims are rigorously investigated and backed up by third-party certifications. As a certified B Corp we have worked to create a business that values people, planet and profit. That is why we have been carbon neutral since 2010, and give back 5% of our profits to the community and the environment.

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